IDFA (Identifier for Advertisers) is a unique, totally random ID number assigned to Apple devices. In the case of iOS devices, Apple provides something called IDFA. Now, mobile devices don’t use cookies the way desktop browsers do.

Let’s dive right in! What Did the iOS 14 Update Actually Do?Īside from ensuring that users’ data is safe, let’s show you what else this update meant.Īpple drastically limited what advertisers and app developers can track in terms of user activity.

How you can optimize your campaigns moving forward.

How they have changed the Facebook ads landscape.

In this post, we’re going to explain everything you need to know about the iOS 14 and iOS 14.5 updates. Those are three aspects crucial to the success of your paid social campaigns. Specifically, Apple’s iOS 14 release negatively impacted Facebook ads in key areas such as targeting, reporting, and optimization. It meant a downturn in Facebook and Instagram ad campaign performance across the board. The updates were great for iPhone users but were a different scenario for marketers. They went all out marketing this update with a national ad campaign. That was the reason Apple rolled out the iOS 14 update-to give consumers more control over data they unknowingly share with advertisers and publishers. Digital privacy is important, and you’d be hard-pressed to find anybody who thinks otherwise.

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